Fragrance West Names Christina Fiduccia as President

Personal care and fragrance industry expert leads West Coast perfumery and manufacturing house through next growth phase

VAN NUYS, Calif. – Feb. 29, 2016 – Fragrance West, the only fully-operational fragrance laboratory and manufacturer on the West Coast, today announced the appointment of Christina Fiduccia as president. Fiduccia brings to Fragrance West more than 20 years of experience in the beauty, personal care and fragrance industries. Now at the helm of this progressive company, Fiduccia is positioned for success in leading Fragrance West through its next growth phase.

“Christina played a major role in helping to develop Fragrance West into the creative perfumery and manufacturing company it is today,” said Julie Wubbena, chief finance officer and board member of HORN, the parent company of Fragrance West. “While running the HORN Care Elements business, she also assisted in the management and growth of Fragrance West from general operations to R&D, sales and marketing, and championing other significant contributions to prepare for its continual ascension as a major industry player. With Christina as president, I am confident that Fragrance West will continue to reach many new heights.”

Fiduccia was promoted to the role of president of Fragrance West from her position as vice president of HORN Care Elements, a distributor of specialty ingredients for the personal care industry. She spearheaded building this strategic business unit for HORN, displaying her deep management experience and technical training in the personal care and fragrance industries. Prior to joining HORN, Fiduccia’s background involved technical sales and marketing in the personal care and fragrance industries, bolstered by her years in process engineering and research and development in the personal care/finished goods sector.

“I am thrilled for this next chapter in my career within the HORN family of companies,” said Fiduccia. “The Fragrance West team is incredibly creative, and the company is uniquely positioned to strengthen its leadership in the fragrance industry. I envision a bright future for Fragrance West, and I am dedicated to leading the team to fully realize that potential.”

About Fragrance West
Established in 2008, Fragrance West is the only fully-operational fragrance laboratory and manufacturer on the West Coast, creating aromas for perfumes and colognes, household, personal care, hair care and air care products. Fragrance West is a team dedicated to delivering exceptional customer service and high-quality fragrances with laboratory capabilities including creative perfumery, analytical, applications and samples.

Fragrance West is a subsidiary of HORN, one of North America’s premier distributors of specialty ingredients and raw materials. HORN’s specialized market segments encompass six distinct distribution business units: Coatings and Building Materials, Advanced Materials, Nutraceuticals, Care Elements, FoodTech and Animal Wellness. For more information on Fragrance West, please call (818) 781-2584.