DSM Nutritional Products announces partnership with HORN Animal Wellness, offering custom premixes to better provide for pet nutrition.
La Mirada, Calif. and Parsippany, N.J. – Nov. 14, 2013 – HORN, one of North America’s leading distributors of specialty ingredients, today announced a new partnership with DSM Nutritional Products (DSM), a world-leading manufacturer of vitamins, carotenoids, other nutritional ingredients and premixes, to better serve the pet industry in the U.S. and Canada. DSM’s full portfolio of nutritional products and custom premixes is now available to HORN for distribution within its Animal Wellness business unit.
“HORN’s business model is complementary to our goal of engaging in a deeper level with the pet industry,” said Jeff Alix, Global Marketing Manager, Pet Nutrition, DSM Nutritional Products. “HORN’s experienced and specialty-trained scientists are experts in all aspects of both the human and pet food industries. Our partnership with HORN doesn’t replace existing relationships, but rather, adds value and expands our reach and customer base.”
Total Solution Provider
The HORN/DSM partnership upholds the companies’ mutual strategy to become a total solution provider for the pet industry. HORN’s expertise in food science offers solutions into targeted sales channels within its Animal Wellness unit, and consultancy for concept inception, ingredient selection, and the development of new pet products. The availability of DSM’s custom premixes enhances HORN’s pet ingredients portfolio. Customers now will have the opportunity to order custom pre-blend ingredients specific to their needs.
“HORN Animal Wellness is fortunate to partner with a global leader like DSM in the companion animal market,” said Lisa Alley-Zarkades, Vice President, HORN Animal Wellness. “Not only are our business models complementary, we share a passion for making a difference in the lives of our pets. Our new partnership also supports HORN’s position to bring credible science behind the ingredients we sell.”
HORN and DSM Nutritional Products will be exhibiting at SupplySide West, November 14-16 at The Venetian & Sands Expo in Las Vegas, meeting room No. M10 and booth No. 23024, respectively. Please contact HORN at 714-523-8050, ext. 678 to request an interview.
About DSM Nutritional Products
DSM Nutritional Products is a world-leading manufacturer of vitamins, carotenoids, other nutritional ingredients and premixes to the feed, food, pharmaceutical and personal care industries. The business has sales of more than €4.5 billion and a long tradition of innovation that benefits people, planet and profit. A fully integrated global player, our business is organized into three market-facing businesses: Animal nutrition & health, Human nutrition & health, and Personal care. Our mission is to create brighter lives for people today and generations to come; Addressing health, wellness, longevity and healthy aging through healthy nutrition. More information can be found at www.dsm.com
For more information:
DSM Nutritional Products
tel. +41 61 815 83 53
Established in 1961, HORN is one of North America’s premier distributors of specialty ingredients and raw materials. HORN is an entrepreneurial-driven company with a team of technically-proficient and highly trained professionals. Headquartered in La Mirada, Calif., with representation in 11 western states and in the Southwest, its specialized market segments encompasses seven distinct business units including Animal Wellness, Care Elements, Nutraceuticals, Coatings and Building Materials, Advanced Materials, Composites and Fabrication Materials, and FoodTech. For more than 50 years, HORN’s entrepreneurial approach to customer service embraces challenge and opens opportunities to reinvent and improve on traditional business models.
HORN Animal Wellness is a business unit dedicated and passionate about pets, animals and the products they come in contact with on a daily basis. This technically-trained group brings valued expertise in food science, to the development of new products, and solving solutions for customers.
HORN is an employee-owned/ESOP company. Contact 800-442-HORN or visit www.ethorn.com for more information.